Research & Analysis

CI Analysis

Information alone cannot provide the full, integrated picture of a company?s competitive environment: Information needs to be verified, analysed and interpreted to give it strategic meaning.? Turning data and information into intelligence requires a process of analysis and this calls for specialised skills and insight. Intelligence analysis is the process and product of turning known information about situations into probable outcomes, impact and meaning.? IBIS provides such bespoke and unique analysis skills to its clients.? No two Competitive Intelligence analysis assignments are the same and IBIS? unique ability to understand our clients? intelligence needs sets us apart.? None of our products are generic and we are experienced in the following products:

Industry analysis

Our Industry Analysis products provide a structural analysis and outline of an industry, its participants and characteristics. The objective is to identify the profit potential of an industry; uncover the forces that would harm profitability; protect competitive advantage; extend competitive advantage and proactively anticipate changes in industry structure. The outcomes are:

  • Knowledge about the participants and characteristics of the industry
  • In-depth analysis of anticipated changes and intentions
  • Leading edge strategic and competitive positioning

SWOT analysis

The objective is to assess the fit between a company?s strategy, its internal capabilities and external possibilities. Various strategic focus areas are identified. The outcomes are:

  • A matrix of opportunities/threats/strong/weak areas
  • Specific action plans

Competitor analysis

Competitor analysis provides a comprehensive picture of the strengths and weaknesses of current and potential rivals. Competitor profiling has four broad purposes namely to identify competitors’ future strategies and plans; to predict competitors’ likely reactions to competitive initiatives; to determine the match between a competitor’s strategy and capabilities; and to understand a competitor’s strengths and weaknesses. The outcomes are:

  • In-depth and tailored strategic analysis of the competitor
  • Actionable recommendations

Macro-environment analysis

Industries and companies function within the wider macro-environment.? Elements in this competitive environment can significantly impact on the competitiveness and therefore companies should track changes brought about by economic, political, legislative, social-cultural and technological forces and natural/physical resources. The outcomes are:

  • Understanding the impact of macro-environmental factors on decision-making
  • Identified factors, indicators and prominent signposts
  • Tracking mechanisms
  • Foreknowledge of anticipated changes and trends
  • Risk assessments directly related to planned expansions

Stakeholder analysis

Stakeholder analysis systematically identifies important groups of people or individuals who can exert a significant amount of influence on the organisation and its competitors. The outcomes are:

  • Identified stakeholders, their needs and how to address these needs
  • Knowledge and actions on how to approach sensitive issues
  • Identifying and profiling of key persons

Trend analysis

This type of analysis focuses on specific trends and the impact on decision-making. The outcomes are:

  • Identifying relevant trends
  • Understanding the impact of trends
  • Current reality checks of a situation
  • Actionable steps, forecasts and pointers

Estimative / forecast analysis

Utilising and combining the elements of intelligence analysis tradecraft, complimented by information-enriching techniques such as war games, brainstorming and discussion groups, possible and probable future scenarios are defined. The outcomes are:

  • A defined framework and ranking of expected developments in future
  • An opportunity for the client company to formulate action plans and mitigate unexpected developments


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