“Competitive advertising is a well-established practice in our modern media landscape. As the intensity of competition rises, so, too, does the difficulty of earning and maintaining the attention of your prospects.

However, it would be misleading to suggest that competitive advertising is strictly a matter of attention; it’s also a matter of differentiation. As exciting as it is to get eyeballs on your ad, your ROI depends heavily on your ability to communicate value in a way that none of your competitors can.” Conor Bond of Crayon on his blog on discusses 5 US commercials that were created by brands in a competitive environment. These commercials are Apple, Samsung, Sprint, Popeyes and Bounty. Read the full report here 

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