Building Competitive Tracking Systems Based on Scenario Planning

According to Erik Glitman CEO of Fletcher/CSI, the new normal requires new tools to navigate and gain a competitive advantage. “This requires that businesses make decisions that are informed by secondary data, and targeted primary research.

An expert panel discussed the symbiotic role of secondary research and targeted primary research to produce the level of granular insights needed to thrive in the new normal. This webinar provides guidance to help business professionals unlock growth through an asymmetric ‘Primary + Secondary’ intelligence advantage and about the emerging role of technology in organically unifying primary and secondary research to support better business decisions based upon robust actionable insights.” Please access webinar here:

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