According to a report by PricewaterhouseCoopers, the researcher of the future would have the following key attributes:
- Business savvy
- Strong data analysis and interpretation skills
- Qualitative analysis skills
- Good communicator and story teller
- Flexible, agile and an early adopter
The future challenges in the research area are the following:
- Attracting high calibre talent
- Averting a skills shortage
- Industry image: Does it appeal to new talent?
The report that can be accessed here: https://www.pwc.co.uk/assets/pdf/business-of-evidence-report.pdf
Compiled by Marie-Luce Kuhn